The Emblem

The emblem, the loge of the 7th NCSAP, inherits the main elements from previous ones. Against a background of three primary colors (red, green, and blue), it showcases the motif and aim of the 7th NCSAP. At the same time, based on preserving the original public recognition, a second creation has been carried out on the structure of the Chinese character “Yi”, improving the ribbon design of “Yi” to make the entire logo more vivid.

The Chinese characters of “The 7th National College Students’ Art Performance” are written in Mi Fu’s calligraphy. There are three reasons: firstly, calligraphy is an artistic expression to show the beauty of Chinese characters, which is importantly conveyed through NCSAP. Mi Fu’s calligraphy is full of artistic beauty that can combine with the entire structure of the emblem organically to show the beauty of the youth of NCSAP. Secondly, as a kind of Chinese traditional artistic and cultural heritage, calligraphy intensively conveys the spirit, value, and strength of China. Thirdly, Mi Fu was born in Xiangyang. Thus, using his calligraphy in the logo can show the profound cultural heritage of Xiangyang where the 7th NCSAP will be held.

It is important to fully consider the unity and coherence of design in visual elements. So, it is a good idea to design creative auxiliary elements within the crafty structure of “Yi” at their core. The pattern of “Yi” is like the pattern of the Chinese Character “QI” and a flying ribbon, and the shape of the Han River in Xiangyang. At the same time, the pattern of “Yi” is decorated by silhouettes of landmarks of the Xiangyang Gulongzhong area and Zhaomingtai, which makes the pattern more profound and meaningful.

The dominant hue of the logo is the Cloisonne color, showing the natural freshness of the college students. While combing with the colorful and abstract “Yi”, the logo makes people feel its enthusiasm, activeness, flexibility, and artistic effects visually, and it showcases the dynamics of youth and the diversities of art.